The care you took in building and designing a website for your business will go down the drain if no one visits it. To get people to browse, visit, and buy your products, you need an effective marketing campaign. As you are operating on the internet, using techniques specifically designed to target the online market is a must. One of the main factors you must consider in your internet marketing campaign is the position of your website in search engine results. Appearing on page 10 may be a major achievement for you but it is not enough to get other people to notice you tiny little space on the Web. To jumpstart your internet marketing campaign, you need to focus on search engine optimization campaigns and targeted keywords that represent your website and can bring you qualified traffic. If you can do these, you can earn the following benefits:
Higher ranking in search engine results
Search engine results can determine whether a website lives or dies. Ergo, it also determines whether your business prospers or is doomed to fail. Unless your website appears on the first to the second page of search engine results, you are liable to lose money since people who browse the Web generally look only at the first few pages. If you rely solely on your ecommerce venture, you can lose your business especially if you only appear on pages below 10.
By using keywords in your content and advertisement materials that are targeted to your niche market and products, you can get higher rankings. How will this work? During a search, search engine bots crawl web pages to find links and page attributed to the keyword searched for. But do not think that saturating your ads and web pages with keywords is enough to get you on top of the search engine game. Search engine algorithms nowadays are smart – they are able to tell which pages have useful content and those that are just geared for keyword saturation. So aside from using targeted keywords, use them in producing quality and useful website content.
Increasing website traffic
The benefits of finding the right keywords and search engine for your website are generally a domino effect. Since the merits of using the right keywords is expounded on the previous section, it’s time to explore the opportunities opened up by using methods geared towards picking the search engines that work for you. Your website will rank differently on Google, Yahoo, AOL, and other search engines. It may be number 30 on Google but 10 on Yahoo. So, by using the reports generated by your click-through tracking script or client, find out which search engines give you the most traffic so you can keep up your technique and reinforce the weaker aspects. If you are weak on Google, you can improve your Google Adword campaign or for Yahoo, you can use Overture.
But you might ask – how can I find out all keywords which bring my sales? Or those visitors who buy my product?
Nowadays there are software tools and web based applications that allow you to see which keywords used on search engines bring you the visitors. You need to concentrate on visitors, the more you get, more likely you can make a sale. But as a merchant or affiliate, you need to know which keywords bring you the best visitors – those visitors who buy your products. How will you find out which keywords bring you the most product buyers, signup leads or just any other desired action? The answer is simple. There is a web based affiliate marketing network and marketplace where you can place your product to sell. It is called Click2Sell.EU (http://www.click2sell.eu). Click2Sell affiliate marketing network allows you not only to place your digital or material products to sell and run your affiliate program, but also enables you to see which certain keywords bring you the most visitors and which keywords bring you real sales. So you can not only see only plain keywords and visitors generated by them, but you can also track which keywords bring you the buyers. By knowing this information you can easily track your product’s sales and optimize your website sales pages to bring you even more the desired visitors. Moreover, you can easily find out keywords which bring you visitors on Google Adwords and Yahoo! Search marketing campaigns. You can see which keyword has brought you a visitor and if the sale is made – which keyword has brought you a visitor who purchased your product. With this golden information in mind, you can easily adapt your pay per click keyword bids to the levels so that you could make much more money by selling your product than spending on pay per click campaigns. You can easily measure Return On Investment for your product and enjoy the success.
All in all, these benefits will result in your ultimate goal in putting up an ecommerce venture – lots of qualified traffic that will actually take the time to browse your website and buy your products. To achieve these benefits easily, you can sign up with internet marketing and affiliate network like Click2Sell.EU. Networks like Click2Sell.EU can provide you with the needed marketing support in order to help you boost your chances in the search engine game.