Email Marketing

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet.

Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:

a) Speed:

This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

b) Reach:

One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.

c) Inexpensive:

E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias.

d) Effective:

E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.

e) Personalized marketing:

E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it. In this the mails will only be forwarded to people on whom the concern is interested.

Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.

Out of all the most crafty marketers you know, the one that just about everyone hates is the spammer, the good news is that Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.

It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering system is getting stronger almost monthly. The amount of Spam that the average everyday user will receive will be cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes.

It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. This rate is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010. In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing once the Spam is truly eradicated. It is the idea that there will be a very organized arena for e-mail marketing that has business owners in fits of joy. They truly know the potential for this wonderful and inexpensive medium.

The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam.