delivering video via e-mail

Subject: [FIRSTNAME], delivering video via e-mail…


Being able to send attachments together with an email message
is very helpful especially when you need to send important
documents. The limit on the file size you can attach depends on
the limit that your email service provider imposes on your email
account as well as the limitation on the email account storage
size that the recipient has. While it is now possible to send
several MP3 files as email attachments because of the general
increase in email account storage sizes, sending larger sized
files like videos and movies may cause you to encounter problems
unless you and the recipient have a paid email account which
gives you several gigabytes of storage space.

In any event, sending video files through email may force you
to compress and split the file into two portions in order for it
to be accepted by the recipients email account. Then too, you
will probably have to wait for the recipient to remove the first
portion from their email account before you can send the next.

This is a problem for people involved in internet marketing as
they know that videos are the most effective advertising tool in
the world. Never let it be said that they have no creativity
though, because, they managed to find a way around the system.

One way to circumvent this problem is to attach a capture image
from the video file onto the email message. This capture image
will serve as a preview of the video and embedded in the file
will be a link to the video itself. Of course, you have to bear
in mind that you are asking a person to view an advertisement. I
wouldn’t do it, and most won’t either. You will need to give the
customer an incentive to click on that link.

Webpage designing programs and utilities now allow for viewing
multiple pictures in a single webpage. This picture cascade is
similar to an automatic slide show presentation. You can capture
several images from the video itself, compile them and send your
message through.

If the customer does click on the image or slideshow, you have
to options of how to let him view your video. The first one is
already mentioned above. When the customer clicks the image, a
new browser window opens and your video loads onto it. The
second option is to use streaming video where, the video is
stored in your storage device and the link on your email
newsletter activates the video stream. In this manner, the
customer is not displaced from his/her current browser, thereby
causing you to avoid annoying your customer.

A few years ago, we saw the megabyte standard hard drive
replaced by the gigabyte hard drive. In 2 to 10 years, the
terabyte may become the standard storage size for a personal
computer’s hard drive. How big is it? One letter or character
including spaces and punctuations is equal to 8 bits. 8 bits
equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes
equals 1 megabyte, and so on and so forth. With this potential
for increased storage capacity, email service providers may
decide to increase account storage capacities again. This next
increase will definitely accommodate an entire video file as
an attachment to email messages.

In the meantime, creativity needs to take over where technology
has deficiencies. To be able to send the best in quality
video to your customers, you will need to go about it the
most efficient way.

To your success,

P.S. The terabyte hard drive has just been invented. Get ready
For better video availability in e-mail.