Tricks and Tips for Effective Twittering

If you want to be an effective Twitter user and really take advantage of Twitter’s benefits, it’s not necessarily enough just to sign up with a Twitter account. You need to learn how to use Twitter in order for it to help your business. Here are some tips that may help.

1. TweetDeck

TweetDeck is an application that can help you make your Twitter experience more streamlined and focused. Its intent is to help you read tweets, URLs, and search for relevant tweets. You might consider installing TweetDeck to your Twitter account.

2. Search relevant terms

Type in keywords and do a search on Twitter. The keywords will be related to your business. Then see what’s going on out there in the realm of your particular business or market. It can be very eye-opening to see what the “buzz” is in your chosen field. And you can glean good information on your chosen terms and topics.

3. Follow the HashTag

A “hashtag” is a topic with a pound or number sign before it (#). These are often worth clicking on, because you may find a large number of people who contributed to that topic via Twitter. The more ideas you have access to, the better your business.

4. Research prospective customers

Before taking on a new client or customer, consider researching him or her by checking out his or her profile. You can also check out this person’s contact on Twitter, and view his or her tweets. This can be helpful in your decision on whether to take them on as a client or not.

5. Don’t be “all promotion”

One of the things Twitter users like is the personal nature of it. It’s probably a good idea to keep your tweets friendly and professional, but not always promotional. Send out some friendly tweets that are not necessarily about your business. It may seem ironic, but stepping back from promotion may ultimately boost your business.

6. Set up an effective profile

Your profile is important. Your prospects may not know anything about you except what’s stated in your profile (remember how you were researching prospective customers – they are researching you, too!). Make your avatar (picture that appears with all your tweets and on your account) reflect your business. It should be clear and distinctive, but not freakish or cluttered. Make your information brief and concise, but it still needs to give thorough information.

7. Be yourself

It can be very stressful to try to maintain an artificial profile and presence! From the beginning, don’t be afraid to be who you are – there is no other you, so your personality may well be the unique aspect that makes your business stand out!

How to Develop an Effective Twitter Profile

When you sign up for a Twitter account, the first thing you will do is create a profile. This is a very important step, as your profile will be the only thing some of your Twitter followers will know about you. If you want to have a professional image, you’ll need to develop an effective profile. Here are some tips on how to do this.

Your Avatar

Your avatar is the little picture or photo that will be shown with all of your tweets. This is something like your logo.

1. Quality

Make sure your avatar is clear and of good quality. Don’t use images that are grainy or fuzzy, or have poor color quality. Get someone else to take the picture with a quality camera, or use a tripod. It’s rare for the “arms held out in front of you” photo to turn out well!

2. Make it memorable

There are millions of Twitter users. You will want your avatar to stand out. It should not be too busy and cluttered, nor should it be overly simple. Try a simple image and depict it from a unique angle, or from a unique vantage point.

3. It’s gotta be you

Your avatar, though within guidelines, should reflect you above all. You may have a business logo that will work fine as an avatar – as long as it is readable and clear. Think of your avatar as a visual summary of what you’re all about. Some sources say that your avatar should be a photograph of your face to make the human connection that is part of Twitter.

Profile Information

Next, your profile information. This involves both informational and visual impacts.

1. Customize your background

The default settings on Twitter are immediately obvious. You’ll want to customize the background. Choose colors that are consistent with your business logo or image.

2. Fill out your personal information

Here is where you need to be targeted and clear. This will be what people will see at a glance, and it should say a lot in few words. Choose your words carefully and make sure they have an impact. Avoid boring phrases or clichés. Make it unique, succinct, and compelling.

3. Use your real name

This could be tough if your name is very common, but try to get your real name in there somehow. Like websites, you’ll want to avoid a lot of symbols such as underscores and dashes, and you don’t want a lot of numbers. You can try combining your business name with your real name.

Twitter – Not Just for Socializing

Twitter is a great way to socialize. It’s like a big coffee house or gathering where people can share information. It’s a good way to stay in touch with friends with whom you don’t have time for a long phone conversation or visit. And as the world grows smaller, people who live in different cities, states, and even countries can hold conversations on Twitter as if they are in the same room.

But Twitter is not just the latest thing in personal communication – it’s also causing something of a revolution for business owners and consumers.

Not too many years ago, posting ads, garnering contact information via mailing lists, and so forth was the “latest thing” in online business promotion. But Twitter is beginning to make things like pay-per-click advertising look old fashioned. Tweets occur in real time, making it an up-to-the minute medium.

For example, if you are the owner of a sandwich shop, you can tweet your customers when you have a new sandwich or ingredient available (maybe a special deli meat or something else your customers have been waiting for). You can tweet this information a few minutes before noon, when business people are thinking of where to go to lunch. Since Twitter is in real time, you can attract your business right away.

That’s just one example. The business aspect of Twitter is diverse and growing. Here are some other aspects of Twitter as seen through a business perspective.

1. Market research

This is something that can be laborious, but Twitter makes it faster and easier. You can research your potential market or audience and see what they are tweeting about.

2. Personality

One of the things that the social and business aspects of Twitter share is the personal contact. Tweets are like conversations. You use conversational language that conveys information in a few words. Your face or familiar image will show on your avatar when you tweet. It gives the personal contact that business consumers appreciate.

The trend now is away from conformity and toward individuality – your own quirks and personality can make you stand out in the business world, and Twitter is a good way to promote that individuality.

3. Followers

Starting out as a follower is a good way to get in with the Twitter crowd. This is true with socializing, but it’s also true from a business perspective. Follow fellow users who have interests similar to yours. Start conversationally, not necessarily promotionally – you want to chit-chat before attempting any marketing or promotion of your business. It’s something like mingling at a party and networking – you want to be easy to talk to and friendly first.

Advertising with Twitter

How It Works

One of the most attractive things about advertising with Twitter is that it’s free. Radio, television, and newspapers can get quite expensive – even the telephone book ads cost. So it’s worthwhile to learn how to apply some of the techniques and tricks in order to advertise on Twitter. Here is how it works.

1. People are online

Today, more and more people are online. They turn to the internet for entertainment, shopping, socializing, and so forth. It’s where people are, and if you want to advertise, you need to be where people are! The number of Twitter users is growing daily, and it’s a great way to get your name out to a large number of people quickly and easily.

2. Research your market

You can use Twitter to research your market or target audience. Then you can fine-tune your advertising to focus on those in your demographic. Your followers will be those who share a common interest – your business. This helps make your advertising more focused, too, which saves you time and effort.

3. A friendly face

Advertising with Twitter provides some personal contact with clients and customers, and that can make advertising much more effective. Twitter advertising works like a conversation or chat, and casual, familiar language is typical of Twitter. That tends to make people more comfortable with your business and product.

4. Increased traffic

Twitter users claim that traffic to their website has increased tremendously when they share information, links, and other pertinent tidbits. You can send out information that has a link to your website included, and will therefore draw people to your business.

5. Power to the consumer

Twitter advertising gives the consumer power over what advertising he or she is exposed to. This actually is good for the business owner, too – businesses don’t have to sweat over obtaining all kinds of contact information. You need only send out tweets to those who are interested in your business. And since you’ve done your research, this type of targeted advertising can be a real time saver.

6. An ad campaign

You can launch an advertising campaign on Twitter. You can subscribe to an advertising network, such as Magpie, that can facilitate this. This application matches keywords in your tweets to those of various advertisers.

7. Be on the cutting edge

Twitter means updates in real time – it’s about what’s happening now. When you advertise through Twitter, and you keep abreast of the latest tweets and such in your demographic, you have the potential to be on the cutting edge of your field. The instantaneous nature of Twitter helps make that possible.